Question 1

Won't customers notice different prices and get angry?

Accepted Answer

PVSN is personalization, not discrimination. Higher-lifetime-value customers typically see lower prices (not higher) because we want them to come back. New customers see intro pricing. Low-stock items nudge up — but so do they everywhere. And it stays invisible: a shopper is never told a price is dynamic — there's no 'surge pricing' label, no countdown, and no notification. Each person just sees a price, the same as on any store. Every discount is explainable. You set the floor, the ceiling, and the story.

Question 2

How fast can I get this running on my store?

Accepted Answer

Under an hour for most merchants. Import your product catalog (CSV, Shopify, WooCommerce, or API), set your margin floors and price ceilings, and enable the variables you want. The embeddable JavaScript SDK adds one line of code to your store. Your first dynamic prices go live the moment your first event flows in.

Question 3

What happens if PVSN's price drops below my cost?

Accepted Answer

It can't — margin protection is a hard constraint. You set unit_cost on each product and PVSN's pricing engine mathematically enforces the floor. Even if every other variable says discount, the floor wins. Loss-leader detection flags anything that looks wrong, and the pricing simulator lets you preview prices across your full catalog before going live.

Question 4

Do I need data scientists to run this?

Accepted Answer

No. PVSN ships with sensible defaults for every variable and every industry. You can launch with zero configuration and tune from there. The AI Pricing Advisor (Claude-powered) explains every recommendation in plain English, and the built-in analytics show which variables are actually driving revenue.

Question 5

How is this different from just using discount codes?

Accepted Answer

Discount codes are coarse, manual, and broadcast. PVSN adjusts the price the individual customer sees based on their segment, their history, their churn risk, the current inventory level, the weather, the time of day, competitor prices, and 100+ other variables. It's the difference between shouting '10% off' into a crowd and handing each customer the exact right deal.

Question 6

Can I turn it off for specific products or customers?

Accepted Answer

Yes. Every product and every customer can opt out of dynamic pricing. You can also set rules by category, by segment, or per-SKU. Pricing Rules inheritance means customer-level rules override product-level, which override category, which override global — so you always have fine-grained control.

Question 7

What about A/B testing — can I measure real lift?

Accepted Answer

Yes. Built-in A/B testing uses deterministic hash assignment, tracks outcomes per variant, and surfaces winners with statistical confidence. You can A/B test PVSN vs. your current pricing to prove the lift before committing to the change sitewide.

Question 8

Is there a free way to try this on my real store?

Accepted Answer

Yes — once you're in. PVSN is currently in private beta, so join the waitlist first and we'll invite you as spots open. The free plan runs entirely on PVSN's own neural network — your data never touches a third-party AI. It covers a slice of your catalog so you can pilot on real products, and it runs for a limited trial window before you upgrade to keep pricing live. There's also a live demo (Everloft) where you can browse as any of 18 demo customers and see personalization in action without signing up.

Question 9

What is "churn rate" — and why does PVSN track it?

Accepted Answer

Churn rate is the share of customers who stop buying over a period — your monthly or annual customer-loss rate. If 100 active customers start the month and 5 don't return, that's 5% churn. It's one of the biggest levers on any repeat-purchase or subscription business, because keeping a customer is far cheaper than acquiring a new one. PVSN scores each customer's churn risk (0–1) and automatically triggers win-back pricing for high-risk, high-value customers before they lapse.

Question 10

What does GMV mean?

Accepted Answer

GMV is Gross Merchandise Value — the total dollar value of everything sold through your store over a period, before fees, refunds, or costs. It's the headline 'how much volume flowed through' number. PVSN's job is to lift revenue and margin on top of your GMV, and the analytics break out exactly how much of that lift came from each pricing signal.

Honest answers to real questions.

Honest answers to real questions.