Price Variation Software Network
Customers only ever see a price go down

Stop leaving money on the table

Flat prices quietly bleed margin on every sale. PVSN raises prices when demand is hot and trims them to win the sales you'd otherwise lose — automatically, in real time.

Join the waitlistTry the live demo
Free plan at launch · Live in an afternoon · Shopify · WooCommerce · REST API
Peak · low stock · sunny · high-intent
Off-peak · overstock · at-risk · win-back
Live demo

Live · Everloft demo store · priced by PVSN

24
Live catalog
products priced
41
Customers
with real PVSN profiles
13,776
Events ingested
flowing now
822
Active offers
generated + active

Every variable that moves a price.

PVSN considers 100+ real-world factors to find the optimal price for every product, every customer, every moment. No black box — every signal is auditable inside the offer's reasoning panel.

Prices Go Up

Peak hours, high demand, low inventory, sunny weather, holidays, loyal customers willing to pay more.

Prices Go Down

Off-peak times, overstock, bad weather, win-back discounts, at-risk customers, post-holiday slumps.

Weather-Aware

Automatically adjust prices based on weather conditions. Hot day? Drinks go up. Rainy? Outdoor gear drops.

Customer-Specific

Personalized pricing by LTV, loyalty tier, churn risk, purchase history, and engagement signals.

100+ Variables

Time, demand, inventory, weather, events, competition, product lifecycle, and more drive every price.

Margin Protected

Set floor prices, ceiling prices, and minimum margins. PVSN never sells below your cost.

Real-Time Analytics

Track revenue lift, price elasticity, conversion rates, and which variables drive the most revenue.

Multi-Channel

Different prices for web, mobile app, in-store, wholesale, and partner channels.

The engine

100+ signals in. One price out.

Weather, demand, stock levels, the time of day, what competitors are charging, how a shopper is behaving. The engine weighs 100+ signals like these and hands back a single number: the price that holds your margin on that sale.

PVSN
103 pricing signals

Every signal, explained.

PVSN's engine weighs 103+ distinct pricing signals across eight categories. Pick a category to see what's inside — every signal is auditable inside the offer's reasoning panel.

Time
8 pricing signals in this category
  • Hour of day
    Peak-hour surge, off-peak discount
  • Day of week
    Weekday vs weekend demand shift
  • Month + season
    Seasonal multipliers per category
  • Holiday proximity
    Pre/post holiday pricing curve
  • Payday cycle
    Spend lifts around the 1st, 15th, and paydays
  • Time since last purchase
    Recency widens or tightens the offer window
  • Seasonal demand index
    Blends multi-year seasonality into the price curve
  • Event countdown
    Days-to-event scales urgency on tied products

Demand Radar

PVSN scans the internet, so you know when to switch prices

Weather fronts, holidays, local festivals, paydays, category trends — PVSN finds the moments demand will move before they happen and turns them into a board of scheduled price switches you approve with one click.

It watches the outside world

Every scan reads the 72-hour weather forecast at your store, the holiday calendar, and the live web — concerts, games, conventions, shopping moments — anything that will change what your customers want this week.

A board of exactly when to switch

Each signal becomes a demand window: what's happening, which products it touches, which direction demand moves, and the precise start and end time. You approve, dismiss, or add your own.

Approve once — the switch is automatic

The moment an approved window opens, the pricing engine nudges those prices; the moment it closes, they come back. Your price band, margin floor, and locked prices always win — and every price explains itself.

Try before you buy

See PVSN run a real store.

Everloft is a fully-functioning demo storefront powered by PVSN. Pick any of the 18 demo customers, browse the catalog, and watch prices change based on their segment, history, and churn risk.

Open Everloft Reserve your spot
pvsnapp.com/everloft — live pricing by PVSN
pvsnapp.com/everloft
Everloft Home — the live storefront homepage, every price computed in real time by PVSN

This is the Everloft Home storefront — the exact homepage. Open the live store

What you see

Every move PVSN makes — the loyal-customer 10% off, and the Cast-Iron Pendant quietly priced up at peak.

What your customers see

The storefront above — exactly. Today's price, and a markdown when it drops.

What they never see

A price going up. No "+4% peak", no "surge" label — an increase just looks like the normal price.

Before / after

Same product, different price.

Toggle between six real scenarios. PVSN reads context to set the right price — up (peak, scarcity, heat) or down (overstock, churn, off-peak). Half the wins come from charging more, half from charging less.

Up · 3 Down · 3

Context: Any customer · Friday 6pm rush

Peak dinner window · high demand, low stock

Without PVSNStatic
Product
Sparkling Water — 12-pack
$18.00
Same price all week
With PVSN Live
Same product
Sparkling Water — 12-pack
$19.80
$18.00
+10%
Peak hour +4%
Surging demand +4%
Stock running low +2%
Merchant captures +$1.80 per unit · market pays more right now
When prices rise

Prices also go up.

Most pricing tools only discount. PVSN also captures upward willingness-to-pay — the moments when the market will pay more and you'd otherwise leave margin on the table.

Low stock surge

When inventory drops below reorder point, PVSN nudges price up so you don't stock-out at a discount.

Cold brew 12-pack, Friday 6pm+8%
Peak-hour premium

The morning coffee rush or Friday-night dinner window pays a modest premium — then relaxes after.

Iced latte, 8am weekday+4%
Weather-driven demand

Heatwaves lift cold drinks; cold snaps lift outerwear. PVSN reads the forecast, not yesterday.

Cold brew, 94°F day+6%
Holiday / event surge

Memorial Day charcoal. Valentine's Day roses. PVSN catches the seasonal multiplier automatically.

Hardwood charcoal, holiday+13%
High-demand segment

Price-insensitive segments (VIP, recurring-subscription) hold a higher anchor while new customers see intro pricing.

VIP tier premium hold+3%
Market-band tracking

If competitors raise — PVSN raises with them to stay inside your margin band, not below it.

Category re-price sweep+5%

Every upward move respects your ceiling price and is explainable. PVSN never raises a price for a specific customer based on their ability to pay — only on the market-level signals above.

When prices ease

Prices also go down.

Not a blanket discount code. PVSN drops prices precisely — the right customer, the right moment, the smallest amount needed to move the sale or keep the relationship.

Overstock clearance

When inventory piles up above reorder ceiling, PVSN accelerates sell-through with graduated discounts — never a blanket "20% off sitewide".

Yoga mat, 400 on hand−10%
Off-peak fill

Slow hours get a gentle nudge down to keep traffic moving. 3pm Tuesday isn't the same opportunity as 7pm Friday.

Coffee beans, 2pm weekday−5%
Churn-risk win-back

High-churn-risk customers see a targeted discount 14 days before PVSN predicts they'll stop buying — the cheapest customer is the one you keep.

At-risk skincare customer−12%
Loyalty retention

Loyal and VIP customers get a small consistent discount — a thank-you that compounds into higher LTV over time.

Loyal coffee reorder−5%
Soft-demand window

Rainy weekend. Post-holiday lull. PVSN catches the slump and prices to keep velocity up instead of waiting it out.

Iced tea, rainy weekend−4%
Predicted-need timing

PDE predicts when a customer will reorder. PVSN drops their price right before that date to pull the order forward and lock the habit.

Cat food refill, 2 days out−8%

Every downward move respects your margin floor and unit cost. PVSN can never price below your protected floor — the discount comes from margin headroom, not from your break-even.

Industries

Tuned for how you already sell.

Pick your industry. Every variable, default, and guardrail is pre-configured for how your category actually works — pre-built models ready to point at your catalogue. Don't see yours? Describe it and we'll build one live.

Food & Beverage
Dynamic pricing that tracks demand, weather, and daypart
Typical impact
Captures peak-window demand · clears perishables before they expire
What PVSN does out of the box
  • Coffee drinks lift 6–9% in peak morning windows, dip after 2pm
  • Weather API integration — cold brews drop on rainy days, iced coffees surge on hot ones
  • Perishable inventory auto-discounts as shelf-life shortens
  • Loyalty tier pricing keeps regulars coming back through slow windows
ROI

Pencil it in for your store.

Drag the sliders. We'll estimate monthly revenue lift from pricing, personalization, and retention — based on conservative modeled assumptions. Adjust the sliders to your own numbers.

$50,000
$5k$2M
15%
1%40%
Dynamic pricing
+$4,000
+8% from price variability
Personalization
+$2,500
+5% from targeted offers
Retention lift
+$1,125
30% churn reduction
Without PVSN
Monthly revenue
$50,000
Static pricing
+$7,625
per month
With PVSN+15.3%
Monthly revenue
$57,625
PVSN-optimized
Estimated monthly lift
+$7,625
Payback in ~< 1 day on Pro plan
Annual
+$91,500
~38× ROI on Pro plan

Conservative estimates · actual uplift varies by vertical, catalogue, and traffic mix

GMV & churn calculator
Enter a few numbers and our AI will estimate your annual GMV, your likely churn rate, and where dynamic pricing can help. You can run this once.
Run my estimate
Principles

Built for teams who own a P&L.

What you actually get when you turn PVSN on — the design decisions that make a pricing engine safe to hand the keys to.

Prices move both ways

Raise on peak demand, low stock, and high intent — drop to clear overstock and win back at-risk customers. Most tools only discount; PVSN does both.

Margin-safe by design

PVSN literally cannot price below the unit cost you set, or above your ceiling. Discount aggressively for churn risk without ever selling at a loss.

Runs itself

Auto-approve moves inside a band you trust and review only the edge cases. Set it once, check the weekly digest, get back to building.

Auditable, not a black box

Every price records the exact signals that drove it. Open any decision and see why — the same product, five customers, five prices, five reasons.

Built on proven foundations
Stripe billing·Shopify + WooCommerce·Webhook signing (HMAC-SHA256)·GDPR export & deletion·SOC 2 track

How it works.

1

Connect your products

Import your product catalog via API, CSV, or Shopify/WooCommerce integration.

2

Configure your rules

Set price floors, ceilings, margin protection, and enable the variables that matter to you.

3

Prices adjust automatically

PVSN calculates optimal prices in real-time based on current conditions. Watch your revenue grow.

Why not just AI?

PVSN vs just plugging AI into your site

Large language models are great at language — and risky at prices. Here is the honest difference between wiring a chatbot to your catalog and running a pricing network.

A generic AI bolt-on

An LLM wired straight to your storefront

  • No purchase-cycle data
    It has never seen your sales history. It guesses prices from a prompt, not from how your customers actually buy.
  • No guardrails
    Nothing stops a hallucinated $3 price on a $30 product — and the model will state it with complete confidence.
  • No learning loop
    Whether yesterday's price worked or flopped, it gives the same answer tomorrow. Nothing feeds back.
  • No audit trail
    When a customer asks why their price changed, "the chatbot said so" is the entire explanation.
  • You build everything
    Prompts, retries, rate limits, price validation, rollback — all of the integration work lands on you.

PVSN

A pricing engine that happens to use AI

  • 100+ real signals
    Purchase cycles, weather, inventory, demand, churn risk, competition — every price starts from your actual data.
  • Hard guardrails
    Price floors, ceilings, and margin enforcement run on every single price. Below-cost output is structurally impossible.
  • Learns from outcomes
    Bandit-style learning — every accepted, ignored, or redeemed offer reshapes the next price it sets.
  • Full audit trail
    Every price decomposes into the exact signals that moved it, auditable in the offer's reasoning panel.
  • No code
    Connect Shopify or WooCommerce, set your floors, and go live in an afternoon. The plumbing is the product.

To be fair: LLMs are genuinely great at language — PVSN uses Claude too, for explaining offers and writing the messaging. We just never let a language model invent a number that hits your ledger.

Works wherever you sell

Set the price once. It stays right everywhere.

Your storefront, your marketplace listings, your ad feeds — PVSN keeps the price current on all of them, so a shopper sees the same number wherever they find you. Different country, different currency, same logic. No spreadsheet, no copy-paste.

world map
San Francisco
New York
New York
London
London
Singapore
Singapore
Sydney
San Francisco
Tokyo

Simple, transparent pricing.

Start free, scale as you grow. Every paid plan includes price-writeback to your storefront, branded email, and the full 100+ variable engine.

More power at every step — from the free neural-network engine up to full AI.

Neural engine

Free

Get started with basic dynamic pricing

/month
  • On-device neural-network pricing engine
  • Up to 50 products
  • 1,000 API calls/month
  • Basic price variation
  • 14-day full-feature trial
  • Email support
Join the waitlist
More variables

Starter

For growing businesses

/month
billed monthly
  • Up to 500 products
  • 50,000 API calls/month
  • All 100+ pricing variables
  • Customer-specific pricing
  • Weather & event pricing
  • Advanced analytics dashboards
  • Webhooks & A/B testing
  • Priority support
Join the waitlist
Most popularAI advisor

Pro

For scaling businesses

/month
billed monthly
  • AI-powered pricing advisor
  • Up to 20 team members
  • Weather, demand & competitor signals
  • 200 competitor price refreshes/month
  • Up to 5,000 products
  • 500,000 API calls/month
  • A/B testing
  • Webhooks & integrations
  • Custom branding & priority SLA
Join the waitlist
Everything

Enterprise

For large-scale operations

/month
billed monthly
  • Everything in Pro
  • Unlimited API calls
  • 2,000 competitor price refreshes/month, then $0.30/refresh
  • Custom integrations
  • SAML SSO & audit exports
  • SLA guarantee
  • Dedicated account manager
  • On-premise / VPC deployment
Contact Sales
Developers

Pay as you go

Usage-based pricing for developers

$0.50
per 1,000 API calls
  • Per-call billing — pay only for what you use
  • Full pricing & predictions REST API
  • Neural-network engine on every call
  • 600 requests / minute rate limit
  • No monthly minimum, no seats
  • Upgrade to a plan anytime
Request API access
Private beta

Get in this cohort

We onboard stores in batches, and this one is 50 seats. Claim yours to lock founder pricing before the next batch.

No spam, no card. One email when your seat opens.

By joining, you agree to our Waitlist Terms.

50 seats
This cohort only
100+
Live pricing signals
1 afternoon
From import to live

Early access, founder pricing locked for 12 months, and hands-on onboarding while we set your floors, ceilings, and signals together.

Ready to start optimizing your pricing?

Set up dynamic pricing in an afternoon and watch every price move with demand — up and down, on 100+ signals, fully auditable. Free plan available at launch.

Join the waitlist
FAQ

Honest answers to real questions.

The objections every merchant raises about dynamic pricing — and how PVSN actually handles them. No hedging.

PVSN is personalization, not discrimination. Higher-lifetime-value customers typically see *lower* prices (not higher) because we want them to come back. New customers see intro pricing. Low-stock items nudge up — but so do they everywhere. And it stays invisible: a shopper is never told a price is dynamic — there's no 'surge pricing' label, no countdown, and no notification. Each person just sees a price, the same as on any store. Every discount is explainable. You set the floor, the ceiling, and the story.