Sell through faster, hold full price longer
PVSN marks down at the size and colour level — not a blanket % off — and tunes liquidation curves to your real stock depth, so you clear what is slow and protect margin on what is selling, within the floors you set.
One style, repriced up & down — never past your limits
Weather, demand, new drops, slow sizes — PVSN reads them live and nudges each style up or down on its own, always inside the floor and ceiling you set.
Alpine Puffer Jacket
Live
Alpine Puffer Jacket
Maed & Co · best-seller
You see every move and set the floor & ceiling. Your customer sees the same live price — moving up and down — on a polished storefront, not your dashboard.
Live prices in your shop
On your side, every style reprices itself up and down on live signals — demand, weather, stock, sell-through — always inside your floors. On your customer's phone, that only ever shows up as today's price or a markdown. PVSN moves only the numbers; your design stays exactly as you built it.
Court Classic Sneakers
LiveMerino Crew Knit
Live
Court Classic Sneakers
Maed & Co · best-seller
Merino Crew Knit
New season · soft lambswool
You set the floor & ceiling and see every move — up and down. Your customer sees the same live price — moving up and down — on a polished display.
What PVSN does for your store
Size & colour-level markdowns
Discount the slow SKUs — a specific size or colour — instead of a blanket percentage across the whole style.
Win back churning shoppers
Customer-specific offers reach high-LTV shoppers who are about to lapse, before they switch to another brand.
Season-end liquidation curves
Markdown depth tuned to how much stock is left and how fast it is moving — clear end-of-season without over-discounting.
New drops hold price
Fresh styles hold full price while they sell; PVSN only starts moving the price once velocity drops below your threshold.
Signals that move your prices
PVSN reads dozens of live signals and nudges each style up or down — always inside the floors, ceilings, and margins you set.
End-of-season clearance
As a season ends, remaining stock steps down to clear the rack on time.
Size/SKU sell-through
When the popular sizes run low, the last units hold a small premium.
Weather-driven demand
A cold snap or heatwave shifts demand for coats, swim, layers — prices follow.
New-drop premium
Fresh arrivals and limited drops capture launch-week willingness-to-pay.
Loyalty pricing
Repeat customers see a quiet loyalty price that protects retention.
Overstock markdown
Overbought lines get a graduated markdown before they tie up cash.
How it works
Connect your store
Sync your catalog via Shopify, WooCommerce, or the API in minutes.
Set your guardrails
Floors, ceilings, and margin rules — PVSN never undersells your limits.
Prices adapt automatically
Every style reprices in real time on 100+ signals, fully auditable.
Apparel dynamic pricing — FAQ
How does dynamic pricing work for a clothing store?
PVSN's price variation engine reads real-time signals — sell-through velocity, stock depth, size/colour mix, customer segment, and season — and adjusts each price up or down within the floors you set. You clear slow stock and hold price on what's selling, without manual markdown spreadsheets.
Can I mark down a single size or colour instead of the whole style?
Yes. PVSN prices at the SKU level, so it can discount just the slow size or colour that needs to move rather than applying a blanket percentage across the entire style — protecting margin on the sizes that are still selling.
How does PVSN handle end-of-season markdowns?
Markdown depth is tuned to how much stock is left and how fast it is moving. PVSN steepens the curve on overstocked, slow-moving lines and eases off where sell-through is healthy, so you clear the season without over-discounting.
Will it discount new arrivals?
No — not while they're selling. New drops hold full price until their sell-through velocity drops below the threshold you set; only then does PVSN begin adjusting, so fresh styles never get marked down prematurely.
Can it win back customers who stop buying?
Yes. PVSN can send customer-specific win-back offers to high-value shoppers who are predicted to lapse, reaching them before they switch to another brand — instead of a generic site-wide code everyone sees.
Do I stay in control of how low prices go?
Always. You set price floors, ceilings, and rules, and PVSN only moves prices within those limits. You define the range; the engine optimizes inside it.
Mark down the right SKU, not the whole rack
PVSN is opening to apparel and fashion brands soon. Join the waitlist and be first in when self-serve opens.
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