Price to the member lifecycle and the class calendar
PVSN matches pricing to where each member is — new, active, or at-risk — wins back at-risk members before they lapse, holds peak-class prices while easing off-peak to fill sessions, and bundles the stacks members actually buy, all within the floors you set.
One price, two views
PVSN moves your memberships and pro-shop stock with demand — up in the New-Year peak, down in the summer lull — always inside the floor and ceiling you set. You see every move. Your member only ever sees today's price, or a deal.
Unlimited Membership
Membership
MembershipUnlimited Membership
All classes + open gym, billed monthly
Your member always sees the live price — and never above the resting price. You see every move, up and down, on a floor-to-ceiling rail you set.
What PVSN does for your studio
Lifecycle-aware pricing
PVSN sorts members into new, active, and at-risk — and prices to the stage. New-user promos auto-expire once an engagement threshold is hit.
Win back at-risk members
Members predicted to churn get a targeted win-back offer 14 days before their predicted churn date — before they lapse.
Peak vs off-peak class pricing
Hold price on popular peak-hour classes; ease off-peak prices to fill quiet sessions.
Bundle the stacks members buy
Price common stacks — protein + shaker + guide — at a basket-aware discount, not a flat code on every item.
Signals that move your prices
PVSN reads the things that actually shift demand for your studio — the hour on the clock, how full a class is, where a member is in their lifecycle — and nudges class and membership prices up or down, always inside the floors you set.
Peak-hour classes
The 6pm rush and Saturday mornings hold a premium; quiet hours don’t.
Off-peak discount
Mid-morning and late-night slots get a trim to fill otherwise-empty spots.
Capacity-based pricing
As a class fills, the last spots firm up; an empty class softens to convert.
Membership win-back
At-risk or lapsed members get a targeted offer before they churn.
New-member intro
First-timers see an intro price tuned to convert without devaluing the brand.
Resolution-season surge
January and post-holiday demand captures higher willingness-to-pay.
How it works
Connect your booking
Sync classes, memberships, and packages via your platform or the API in minutes.
Set your guardrails
Floors, ceilings, and rules — PVSN never goes below the price you’d accept.
Prices adapt automatically
Every class and plan reprices in real time on 100+ signals, fully auditable.
Fitness dynamic pricing — FAQ
How does dynamic pricing work for a gym or studio?
PVSN's price variation engine reads real-time signals — each member's lifecycle stage, demand, class time, inventory, and churn risk — and moves each price up or down within the floors you set. You price to where each member is and fill the sessions you want to fill, without manual promo calendars.
Can PVSN price classes differently at peak vs off-peak times?
Yes. PVSN can hold price on popular peak-hour classes and ease prices for off-peak sessions to fill quiet slots — time of day is one of 100+ signals it prices on.
Can it win back members who are about to cancel?
Yes. PVSN scores churn risk and can send at-risk members a targeted win-back offer ahead of their predicted churn date — reaching them before they lapse, instead of a generic site-wide code everyone sees.
Can I bundle supplements and gear?
Yes. PVSN can price a stack — for example protein + shaker + guide — at a discount tuned to the basket, instead of a flat code applied to every item, so you lift basket size while protecting margin.
Does it work for both memberships and retail?
Yes. PVSN prices memberships and retail with the same engine — lifecycle and class-time signals for memberships and classes, inventory and bundle signals for supplements and gear.
Do I stay in control of how low prices go?
Always. You set price floors, ceilings, and rules, and PVSN only moves prices within those limits. You define the range; the engine optimizes inside it.
Price to the member, fill every class
PVSN is opening to fitness & wellness brands soon. Join the waitlist and be first in when self-serve opens.
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